Just a quick check-in this week, with our normal long-form Newsletter next week. Here we go:
Two Quick Things
On the Horizon
A lot of you have been asking about when I will be getting back to work with Lita Ford and the gang. So far, it's looking like June but, of course, it's hard to know 100% how things will play out. Nonetheless, I'll share with you what I have for June so far. At least we can hope, right?
6-5-21 - Live United Live Music Festival - Spyglass Ridge Winery - Sunbury, PA
(with George Lynch, Jack Russel's Great White, Warrant, Dokken)
6-11-21 - Aquafest - Rice Lake, WI
6-24-21 - Lakes Jam - Brainerd, MN
(with Ratt, Slaughter, Kip Winger, Autograph)
6-25-21 - Warehouse Live - Houston, TX
(with Warrant, Bulletboys, Eddie Trunk)
6-26-21 - IDL Ballroom - Tulsa, OK
* * * * * * *
In Case You Missed It
For over a decade, I've been expressing my concern about technology and its effects on our brain—mainly in terms of our ability to concentrate and live mindfully. (And yes, it remains a daily consideration for me, as well.) Here's a piece I wrote back in 2014 that's every bit as relevant now as it was then.
I recently heard a well-known marketing expert ask a room full of Fortune 500 types a compelling series of questions. With a show of hands, he asked how many in the audience watched TV with at least one additional screen—like an iPhone—nearby. Almost everyone raised their hands. Then he asked about having two screens nearby—like an iPhone and an iPad. Many raised their hands. And finally, he asked about having three screens nearby—iPhone, iPad and laptop. Still, there was a decent show of hands. Now that’s three open screens while the TV is on, engaging information from a total of four different sources more or less simultaneously.
His larger point had to do with modern marketing methods, the fragmented attention span of viewers these days, and the dwindling efficacy of traditional advertising. But his point hit me in a different way, mainly because, at that moment, I was actually sitting at my desk, doing this four-screen shuffle exactly as he was talking about it! I was watching a YouTube video of his lecture on my laptop, while waiting for a return text on my iPhone, while monitoring an eBay auction on my iPad, while glancing over at a Dodgers game playing on a nearby TV with the volume down.
I’m sure we can all relate to this crazy modern phenomenon of super-splintered attention spans. I believe it’s commonly categorized as yet another form of multitasking. But as someone who has taken great interest in the study of the mind/body connection, I’ve lamented over what this kind of hyper-multitask-ism actually does to our brain. And while I am definitely not about to jump on some kind of anti-technology bandwagon—hey, I love all my gadgets just as much as the next person—I did want to offer another take on this whole thing, along with at least one basic counter-measure that we all should consider integrating into our routines.
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