News Feed

News Feed


1-13-21: Ok, so I’m a little “hands on” with the Dirt... and I wouldn’t have it any other way. At the bottom of every bag, I personally sign my name and write down which blend is in it. (B7 = Blend 7.)  I know where every single ingredient comes from and remain engaged with every facet of the acquisition/blending/packaging process, even as I’m building an extremely competent team.  Some day soon I might have to rethink the way we do things around here. But for now, we will use this “hands-on” approach to keep bringing you the best superfood powder in the world. Thanks again, everyone!


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1-11-21:
Trying to meditate every day for a year, and I’m right at the 1/2 way mark now.  I’ve been using this Calm app for 2 or 3 years now, mainly for my shorter sessions, but I always fuck up and miss a day. Gotta make that full year! I think it’s helpful to bring real structure to the practice, just like we do for any other kind of training.  Still tough to quiet the mind, though...

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1-10-21 - Meet Summer. She’s what’s known as a Silkie—one of hundreds of different breeds of chickens. Her ancestors likely started out in China. But now, she finds herself living the life in my BFF’s backyard chicken nirvana with her roommate, Scarlett, who's also a Silkie. Yes, like dogs and cats, chickens also need to be rescued... to the tune of about 9 billion a year just in the US. But that’s another story…

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1-5-21 - Thanks for the killer Dragon Dirt launch this weekend, everyone! So thrilled to hear about everyone “digging the dirt!” Scope out a bag here.


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1-1-21 -
Thrilled to announce the official launch TODAY of my new superfood powder, Dragon Dirt. I chose January 1 to launch because it’s such a symbolic day... often the reboot of a healthier lifestyle for many. And I truly believe this stuff can be a game-changer for anyone who consistently uses it.

We’ve spent a ton of time over the holidays prepping for today and are now fully stocked up with Dirt! Grab a bag at the store.
Much love and appreciation to all of our early users for your positive feedback!

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12-22-20 - Here’s a backstage clip from a show last year, as Marty and Patrick “take 5" during the drum solo. Notice the variety of fruits and veggies we typically have on hand—all of those phytonutrients and antioxidants are important to load up on when touring. Of course, we all have our own way of managing out there!

Love and miss my road family: Lita Ford, Marty O’Brien, Patrick Kennison, George Marshall, and Jarod Woznic.

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12-18-20: Today marks four years since I lost my best bud, Barry. This kind of loss is not something you ever fully recover from. Around the time of his passing, I wrote this blog post about Barry, his life, and the excruciating circumstances around his departure. It’s still tough for me to read, but I’m glad this detailed account of his life and times is out there. This little guy was truly one-in-a-million…

https://bobbyrock.wordpress.com/2017/01/05/barry-buddha-bigger-than-life/

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12-10-20: Quick update for those following the storyline here. We are currently prepping for our 1-1-21 launch of my new superfood powder, Dragon Dirt. However, we will continue to do our best to keep the Dirt available in December for advanced purchases. At the moment, we are stocked-up and shipping, but it's hard to say how long that will be the case.  Check status HERE.

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12-4-20:
Thank you, everybody! Should have more Dirt available next week. For everyone who ordered, everything has shipped! Appreciate the love...

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12-2-20: Friends, I am super pumped to announce the January 2021 launch of my very own all-in-one meal replacement powder. I couldn’t find any single product in the market that had the kind of quality/quantity ratios of ingredients that I was looking for, so I created it myself. It’s called Dragon Dirt, and I truly believe it is the most potent superfood powder on the planet.

The “Dirt” contains a full meal’s worth of macronutrients (plant-based protein, high-fiber carbs, and healthy fats) plus a full range of micronutrients from various super greens and veggies, high-antioxidant fruits, and mushroom and herb adaptogens, for maximum energy, immunity, mind/body wellness, and sports performance. It’s also one of the few complete meal products in the world that features FULL SERVING SIZES of each of its 18 ingredients. And it’s all vegan with no added sugar, flavorings, or emulsifiers—just the 18 ingredients and nothing else. 

Order here


Although this post is my first official announcement of the powder, I’ve had it up on the site here for a couple months now so folks in my inner circle could access some sample bags in advance. But others are already finding it, trying it out and, thankfully, loving it! 

Just add 2 scoops of Dragon Dirt to a blender concoction (like a simple fruit smoothie) and that shake becomes the healthiest, most nutrient-dense meal of the day—period. Or, add 1 scoop to any shake you currently enjoy and jack up the overall nutritional firepower two or three-fold.

Again, the official launch will kick-off next month on 1-1-21, but we will be cranking out blends throughout the month of December. So, if you want to try some Dirt for yourself - or if you would like to “give the gift of health” to a loved one for Christmas this year - scope it out at the Bobby Rock Store. We’ve been turning orders around inside of 24 hours. (We’ve also been selling out almost every week, so if you see that we’re out of stock, check back the next day.)

All for now. Thanks, everyone… 
BR


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11-28-20:
Alphabet Drumming is something I've been secretly working on for years. Now, it's time to start posting some clips so you can get a vibe for what it sounds like. If you click on Drumming and scroll down to The Solo Artist section, you can read about how I am integrating the concept into my latest solo record. But for now, let me post a quick "practice room vid" - of which there are probably hundreds - just so you can hear something. This is me spelling out - in rhythm - the tail end of MLK's infamous "I Have a Dream" speech, which I recorded on his b-day last year.

Here are my original notes, scribbled on the back of some random index card:



Much more to come...



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11-27-20:
My dad would've been 81 today. Damn. Been almost 7 years since he moved on to the Next Adventure. It's not something you ever get over. But I lucked out to have him for as long as I did. Always thought it was cool that he shared a birthday with Bruce Lee (1940) and Jimi Hendrix (1942)!

Here's a blog post I wrote right after he passed. Hell of a human: The MAN – Reflections on a Life with the World’s Greatest Dad



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11-26-20: This is Juju. Crazy to think that this girl spent the first 8+ years of her life as a street feral... when she is now pimpin' it as an indoor kitty. Life is good!

Notice, by the way, that chunk of her right ear that's missing. This is a bit of "collateral damage" inherent to what we call TNR - Trap, Neuter, Return. Whenever you "TNR" a colony of feral cats, you trap each one, take them to the vet to be spay or neutered, then return them home to where you found them where, of course, you continue regularly feeding until they all eventually, naturally, pass on. TNR is absolutely critical, though! Otherwise, these motherfuckers will keep on procreating forever and ever!

However, whenever you have a feral fixed, the vet will always perform this "ear tipping" thing (when the cat is under anesthesia for the procedure) - as you see here - so that if any other activist might trap a cat who's already been fixed, they can see the ear tip and let them out of the trap so they don't have to be brought into the vet again. But we always noticed that Juju had an exceedingly pronounced tipping... yet another thing that makes her special!


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11-25-20: Here’s a Way-Back Wednesday shot from my days volunteering at Animal Acres, a farm animal sanctuary located near Los Angeles. Spent quite a bit of time there over a four or five-year period, helping out around the farm and participating in a number of their various education programs. I believe one experiences a whole other dimension of understanding animals when you help to take care of them… especially “farm animals,” like cows, pigs, sheep, goats, chickens, emus, and turkeys. I’ve always found them to be remarkably similar to our “companion animals,” like dogs, cats, and birds, in terms of emotion, lucidity, intelligence, expressing preferences, and exhibiting a powerful desire to live.

December 18, 2020, will mark 30 years since I’ve eaten a turkey or any other animal so, as you might imagine, Thanksgiving is always kind of a rough day for me, to be honest. But, “don’t cry for me Argentina!” A massive vegan feast is imminent! Will post a pic for those curious.

Hope everyone has a safe and peaceful holiday...

PS. Here's that pic:



Clockwise from the vegan "turkey" slices on the bottom, we have some mashed potatoes and gravy, cranberry sauce, green beans, sweet potatoes, and stuffing. Delicious!

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11-21-20: If this kit doesn’t drive the Cub-Man - my longtime drum tech - into retirement, nothing will! Been 32 years working together... and counting. He is the master, and we are in the midst of recording this beast of a kit for my next solo release: one of the main projects that has captured a lot of my time in 2020.



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11-17-20: When the original Covid lockdown happened in March, I figured it would be a good time to step into a more reclusive and reflective headspace… to take advantage of the “creative cocoon“ aspects of our new reality for a few months. And, indeed... it was! It’s been an extremely productive year so far, as I’ve given a lot of time and attention to projects that I might have otherwise neglected some.

But now, 8 months into the Covid reality and with no end in sight, it seems like a bit of a “return to normalcy” might be in order... however that’s supposed to look these days. And I really appreciate all of the personal messages and emails of concern or inquiry... although I haven’t had a chance to go through many of them yet. But I will! Hope everyone has been hanging in ok. More soon...


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9-17-20: Tracking drums for a new Lita Ford record this week. The shit is bangin’!!!